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Creativity as a Marketer Is a Grind, Not a Gift

I’m a marketer. As such, it’s my god-given duty to fall in line and write an end-of-year thinkpiece about marketing. So I grabbed a cup of coffee this morning, wolfed down a container of delicious Fage yogurt (peach), sat down at my ...

My Ambitionz As a Writah (My Rap-Based Content Philosophy)

I grew up in the 90s, and like any white suburban kid on the West Coast, Tupac was my idol. 20 years later, not much has changed. I may not want Thug Life tatted on my chest anymore, but in some regards, Pac is still my idol. Tupac was a symbol ...

What Value Are You Adding, Right Now?

This weekend was our anniversary, so my wife and I went to Victoria, British Columbia to celebrate her not kicking me to the curb yet. Victoria is a beautiful harbor town with a lot of history and tons to do, so naturally, it’s swarming with ...

Zen and the Art of a Dead-End Job

This morning, I had coffee with a friend who’s terrified about her career choices. She’s nervous that she’s wasting her time in an industry with no future…and maybe she is, but that doesn’t have to be a bad thing. I ...

The Importance of Ego in Art and Business

You should know that my ego is huge. Really huge. Bigger than yours. It’s probably the biggest (and most handsome) ego out there. And that’s great, because I’m a writer. But it’s also terrible, because I’m a writer. Ego is something we’re taught ...

The Importance of Making Shit (AKA The Psychology of a Creative Type)

A few years ago, I found myself searching for a job. After years as a journalist, it turned out I couldn’t afford to be a journalist because of the student loans I racked up trying to become a journalist…life is kind of a dick sometimes. I ...

You Have All The Answers Because You Softball The Questions

Early on in my career, I was a beat reporter for newspaper in a small town in Montana, covering the local minor league baseball team. This was the best job I’ve ever had. If small town sports reporters didn’t get paid in pocket lint and ...

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